DC Sells out to Sell Superman Brand Internationally by having Superman Renounce US Citizenship
He may stand for truth and justice, but Superman is giving up on the American way. In issue #900 of Action Comics, the Man of Steel renounces his United States citizenship.
According to ComicsAlliance, the comic book sees the superhero flying to Tehran to support protesters who are demonstrating against the Iranian regime. But the security advisor to the U.S. president becomes upset with him because the Iranian government mistakenly believes Superman was sent there by America and considers his actions an act of war.
After realizing that he behaved foolishly, Superman decides that he will renounce his American citizenship at the United Nations the next day but continue to fight crime from a global perspective.
Superman—an alien who came to Earth from the planet Krypton—explains that he “can’t help but see the bigger picture” and that the world is “too connected” for him to identify himself as being solely American.
“Superman is a visitor from a distant planet who has long embraced American values. As a character and an icon, he embodies the best of the American Way,” DC Comics co-publishers Jim Lee and Dan DiDio told CNN in a statement.
“Superman announces his intention to put a global focus on his never ending battle, but he remains, as always, committed to his adopted home and his roots as a Kansas farm boy from Smallville,” the co-publishers said.
Commentary by your Admin Kate :
This has nothing to do with politics it is yet another example of the corporate machine behind Superman in the form of DC Comics and Warner Brothers working very hard to remove the American character from their heroes and make them easier to brand and sell internationally. They would like nothing more than to be able to sell an American Supes at home, an Indian Supes in India and a different version any where that will pay. It is bad enough that the newly cast Superman Man of Steel has an English actor in the lead ( though he is handsome). Wonder Woman is being similarly stripped of her red white and blue flag like iconic uniform for a more generic guardian look so as not to offend anyone.
We live in a time when everyone is so afraid to make waves and so worried about selling that they are selling out. I personally am sick and tired of this push to globalize everything. Just because most of Europe has the same currency- it is not all one big country. Saying everyone has rights does not make it so either. France is limiting the ability of Muslim women to express their religion by banning their traditional headgear. There is no such ban in the United States. People want to point fingers at our country and disparage us yet prejudices aside there is no other country on earth where you are truly free to practice your religion without fear of persecution as long as you do not hurt others or impinge on the rights of others. It is only in America that a church could be founded by a science fiction author who believes in aliens. I am far more disturbed by the reach of Scientology which purchased a major television studio in Hollywood this month than I am by seeing an occasional Muslim woman in a burka.
Back to Superman. Renounce your citizenship because you flub up and the U.S government censors you? How stupid. I think I have watched too many years of Jack Bauer saving the world in spite of his government to think this is appropriate. Next year we should be seeing both a Superman and a 24 movie. If Superman is to be the global hero renouncing his adopted homeland which embraced him, raised him and helped mold his moral core and character – then I will spending my movie theater dollars to see Jack Bauer in action again and I will be waiting for global Superman to come to DVD.
Superman Returns was pretty much a flop in the US partially because his character was out of character- he had abandoned his home and earth family in a way that seemed to be opposed to what people consider to be SUPER. If they follow an international path in the film I fear that American viewers will be very off put yet again defeating the real purpose of this globalization effort by the corporation behind Superman and losing dollars in home in far bigger amounts than any gains they can hope to bring in overseas.
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