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Official CW Press Release on Smallville’s 200th Episode Ratings

October 19, 2010

Big news for CW was FRIDAY, with stellar performances from both SMALLVILLE and SUPERNATURAL.

The Smallville 200th episode delivered the show’s largest audience of the season (3.2mil), making it the largest audience in the time period in over 2 years.

Smallville also matched season highs in adults 18-34 (1.3/5) and adults 18-49 (1.3/5).
Smallville dominated the hour in demos, ranking #1 in adults 18-34, adults 18-49, men 18-34 (1.4/6) and men 18-49 (1.6/6).

Interesting fun fact, Smallville was also #1 in the hour with women 18-34 (1.1/5)

Supernatural (directed by star Jensen Ackles) ranked #1 in the 9pm hour in adults 18-34 (1.3/5), men 18-34 (1.3/5), men 18-49 (1.2/4-tie).

Both shows delivered dramatic gains over last week. Smallville was up by 18% in adults 18-34, 30% in adults 18-49 and 38% in total viewers.

Supernatural was up 18% in adults 18-34, 33% in adults 18-49 and 31% in total viewers.

The CW scored its best Friday of the season in total viewers (3.0mil), and our best in over 2 years, since Sept 2008.

The CW was first for the night among adults 18-34 (1.3/5) and ranked second for the night among adults 18-49 (1.3/5).

WEDNESDAY – Top Model hit cycle highs in women 18-34 (2.4/7), adults 18-34 (1.6/5), adults 18-49 (1.4/4) and total viewers (3.0mil).

TUESDAY – Life Unexpected delivered its second best performance of the season in total viewers (1.6mil) and women 18-34 (1.3/4), and matched its second best in adults 18-34 (0.9/3).

Courtesy TVBytheNumbers


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